Is Your Martech Stack Costing You Revenue? Watch For These 3 Signs.

Nope, you’re not imagining it. You’ve invested in marketing tools, platforms, plugins, and connectors… but something still isn’t clicking.

The leads are there (sort of).The content exists (somewhere). But the results? Underwhelming.

Here are three signs your martech stack is quietly draining revenue, and what you can do about it.

1. You’re buying more tools, but nothing really improves

It starts with “We just need this integration.”

Then, “We’ll fix it! I saw this new reporting tool that plugs in and......”

Before long, you’ve got 20 tools, overlapping features, and still absolutely no visibility, an unhappy team and even unhappier MD.

What’s happening?

You’re fixing symptoms, not systems. Layering new tech on top of old chaos makes things worse, not better.

What to do instead: First step: STOP! Take a pause. Audit what you’ve got. Map your core revenue activities, and then strip the stack back to what activities actually supports those. In other words, what marketing activities are helping you generate revenue?

2. You’re drowning in dashboards but can’t answer simple questions

If you’ve ever spent an hour pulling together metrics that still don’t make sense to your MD, this one’s for you (and me..and probably all of us).

What’s happening?

Your data governance is likely broken. Maybe there is even no data governance. And too many people customising “their” view of the truth.

What to do instead: Fix the foundations. Choose 3–5 key metrics that drive the business forward, then align your tools around them. Build trust in the data first. Then chart the data into visibility through dashboards.

3. Your team is working hard, but nothing moves fast

Content gets stuck. Campaigns take weeks. Everyone’s busy, but no one’s in flow.

What’s happening?

Your martech stack is slowing people down. The workflows don’t match how your team actually works and tech is getting in the way instead of helping.

What to do instead: Watch how work really gets done. Where does it stall? What takes a long time? What meetings are in the calendar but unnecessary in driving marketing forward. Where is duplicate work or rework happening? Who is a bottleneck for approvals? Once you have documented these, you can simplify. This works even better when you involve the team. Most of the answers are already in the room.

Final thoughts

Martech is meant to accelerate growth, not quietly kill it off. If any of these signs hit home, it might be time to stop stacking and start simplifying.

Need help seeing the bigger picture? That’s what MOPS is for → sandra@mops22.com