About

I help growth-stage businesses get their marketing operations running smoothly so systems, people, and strategy actually work together.

With a background in information systems and a career spent bridging the gap between tech and marketing, I focus on the how and the why of your set-up. That means understanding which tools make sense for your team (not just the trendiest), where your processes are creating drag, and what skills or gaps are holding back excellent execution.

I’m tech-agnostic and people-focused and I care about how your tech and processes work in practice: Where is the friction, what’s slowing things down, what is getting missed because no one owns it. I work across the whole picture, process, platforms, and capability, so your marketing operation becomes something you can trust and scale. The goal: Stop your team fighting technology, start building real marketing momentum & get value from your marketing technology stack.

I have led martech transformations, marketing ops audits, and process redesigns across B2B, eCommerce, and wellness sectors. Clients bring me in when they know something isn’t working but can’t quite put their finger on what is causing the problems.

If your marketing tech & process setup is creating more work than it’s saving… it’s time to fix it.

→ Simplifying content workflows & content operations
→ Fixing the systems behind content production
→ Aligning marketing tech and processes
→ Building better reporting and governance
→ Reducing waste and rework
→ ..and much more