B2B Marketing Needs Marketing & Content Operations
- sandravollrath
- Jun 5
- 2 min read
Being good at marketing and content operations will drive efficiency, consistency, and help you justify your marketing spend.
As your business grows, your operational needs and use cases evolve, but the foundational value remains constant for all B2B businesses.
There is no doubt:
B2B marketing needs marketing operations, AND content operations
..for sharper decision making: Marketing operations (MOPS) aligns your marketing goals with your business strategy. This brings focus to planning, and enables data-driven decision-making. If you have complex sales cycles and multiple stakeholders, you need MOPS.
..for efficient content production: Content operations (COPS) streamline the creation, management, and delivery of content. This ensures consistency, quality, and the ability to scale personalised content across all your channels, saving time & money by avoiding branding errors and rework.
..for a delightful customer experience (CX): Both MOPS and COPS are key to delivering seamless, relevant experiences that differentiate in competitive B2B markets. If you cannot deliver a delightful experience, your competitors will.
..for justifying marketing spend: Understanding and having great marketing & content operations allows B2B marketers to measure performance accurately, optimise campaigns smartly, and justify marketing investment by finally being able to show clear ROI. You also avoid the 7 typical wastes of marketing: content overload, bottlenecks, over-engineering, mistakes, churn, unused assets, and manual handoff.
Interested in digging a little deeper? Have a look at these great blogs on the topic:
10 Marketing Operations Functions for B2B Companies by OneIMS - Integrated Marketing Solutions https://oneims.com/blog/marketing-operations-functions
Why Content Operations is Vital to B2B Content Strategy by Upland Softwarehttps://uplandsoftware.com/qvidian/resources/blog/why-content-operations-is-vital-to-any-organizations-b2b-content-strategy/
Are you ready for marketing operations? by Simon Daniels for B2B Marketing https://www.b2bmarketing.net/are-you-ready-for-marketing-operations/
How Agile, Modular Content Operations Are Reshaping B2B by Phuc Nguyen Huu https://www.linkedin.com/pulse/how-agile-modular-content-operations-reshaping-b2b-from-nguyen-huu-tveac/
Marketing Ops: Driving Efficiency and Success in Modern Marketing by Camphouse
Need some help embracing content operations? I'd love to help!
Email me at sandra@mops22.com
