Brands are producing more content than ever: articles, emails, videos, brochures, social posts, product pages, images. But instead of helping customers, it just makes things confusing. Enter: content chaos. Content chaos damages your brand, frustrates your customers, and wastes your budget - but you can get on top of it and improve your customer experience (CX) at the same time.

I talk a lot about content operations and people ask me quite rightly:"So how do I build a content ops plan?". So I thought, let's put the steps together - simple, straightforward, without the BS.